Wednesday

The Ralph Lauren 4D Experience - London





What is a trend? What is a fad?

As part of the course, I will be thinking about current trends and how they can be adapted into a viable business solution in the current market. 


My understanding of a trend versus a fad:
A trend is recurrent theme/idea that provides the basis for different products, whereas a fad is considered to be a 'one hit wonder' that relies on short term popularity.

Tuesday

Introduction

This blog is an outlet for my research for the unit entitled 'Enterprise & Entrepreneurship'. I will be recording my inspiration and my findings in the form of web links, audio and video sources.